When Pieter van Midwoud came across a job listing for a tree-planting officer at a non-profit called Ecosia, he knew he’d found his true calling.
“There aren’t that many job titles that literally describe what you’re supposed to do,” said Van Midwoud from his home in Berlin. “I thought, it really can’t be that, can it?”
It really was. And Van Midwoud, who has devoted his entire career to conservation and ecology, has spent the past four years getting seeds into the ground.
It’s the last step in Ecosia’s business plan. The first steps are up to everyone else.
Restoring forests, one search at a time
Ecosia is a search engine (powered by Microsoft’s Bing) and Safari extension with an eco-conscious twist. The organisation donates 80 per cent of its profits from search and display ads to conservation projects that plant trees all over the world.